Our mission is to build a world where no person will have to sacrifice family or freedom, safety or dignity, because of who they are or whom they love.
From petitioning a world leader to organizing a flash mob, All Out members respond to urgent crises and seize new opportunities to challenge the laws in 77 countries where it is a crime to be gay, lesbian, bi or trans. We are also expanding relationship recognition worldwide, combating homophobia in the media, challenging corporations to speak out in support of equality and working to end violence and discrimination. All Out also produces creative content about lesbian, gay, bi and trans people that our members amplify online to start provocative conversations that can change hearts and minds.
Andre Banks and Jeremy Heimans conceived All Out as they were building Purpose, a certified B-corp that uses an innovative model to pool some of the world’s leading experts and practitioners in order to fund, launch and accelerate the growth of new social movement organizations.
All Out is a combined effort of two organizations - Purpose Action, a 501(c)(4) nonprofit advocacy organization focused on changing policy, and Purpose Foundation, a related 501(c)(3) charitable organization focused on education and changing culture. All Out was launched with initial support from Purpose and through an ongoing partnership is the first organization to benefit from the Purpose Platform, a massive open-source technology project funded by Purpose that is bringing the tools and best practices of activism to socially minded organizations around the world.
All Out is an independent movement that relies on support from its members and supporters to grow and thrive. Donations from our supporters go a long way because we maximize technology in order to work globally with very low overheads. We just need our website, basic equipment and a tiny, hard-working staff. All Out does not accept financial contributions from corporations or governments, so we are always accountable first to our membership.
In its first 2 years, All Out has also received support from leading foundations, including the Arcus Foundation, Ford Foundation, Gill Foundation, Oak Foundation, and Sigrid Rausing Trust.
WHY WAS ALL OUT CREATED?
All Out was created to give people everywhere the ability to help win equality for lesbian, gay, bisexual, and transgender (LGBT) people in every country in the world.
For decades, incredible people and organizations have been working internationally at the highest levels of government and politics to advance the rights and recognition of LGBT people. Many national and regional grassroots organizations have also worked hard, often without many resources, to advocate for LGBT people in their parts of the world. But until now, there hasn't been an easy way for regular people to support and amplify the work of these incredible organizations.
All Out is not a traditional international NGO. Our goal is to build a global membership that directly contributes power and resources to local organizations around the world. The online organizing model for grassroots engagement and empowerment is at the core of All Out's daily operations. This practice, proven through organizations around the world like MoveOn, GetUp!, Avaaz, and SumOfUs, has succeeded in harnessing the power of technology to activate and amplify local, national, and global constituencies around issues of common concern. All Out takes the best of this model and adds a deep commitment to LGBT rights and a special focus on providing accessible ways for millions of supporters to activate their social networks around issues of love and equality.
All Out works closely with local and international organizations to highlight their crucial works, provide a global platform to help make their voices heard, and run creative campaigns that allow people around the world to support their activities and help win victories for LGBT people.
HOW DO WE CHOOSE PARTNERS AND DECIDE WHICH CAMPAIGNS TO RUN?
Often times, All Out will run campaigns in response to urgent issues facing LGBT people in various parts of the world. Because our work is global, we have a small but awesome team of campaigners who are based all over the planet.
When someone proposes an anti-gay law in Brazil or when there is a rash of violent crime against LGBT people in Iraq, an All Out campaigner in that region works with local partner organizations to determine whether All Out members can help with the problem. We spend a lot of time researching each issue and talking to all of the organizations involved before deciding the best course of action. When we do get involved, we pay close attention to cultural and legal issues in the region. We almost always run our campaigns in partnership with one or more local groups, working closely with partners to craft the language of our communications. We believe it is crucial to raise the profile of local advocates, which is why we sometimes send communications from partners directly to All Out members with an appeal for action.
Sometimes partner organizations don't want the kind of international attention that an All Out campaign can bring, for any number of reasons. In many places, being visibly LGBT can be dangerous and we never run campaigns that local organizations don't want or that might threaten the safety of others. After careful research and consultation, we determine whether it is the right time for a campaign.
HOW DO WE MEASURE OUR IMPACT?
All Out is always looking for ways to better create lasting, measurable impact on the lives of LGBT people. Our state-of-the-art technology platform allows us to measure the response to every post, tweet, and email, and optimize our campaigning work to reach the broadest audience and achieve the greatest impact. Some of our key indicators of success are membership growth, measurable changes in public conversation through social and traditional media, policy change, donations from our members, and direct support to partner organizations.
On average, we run about 60 campaigns a year and nearly 5000 people join the movement every day. In a recent survey of All Out members, more than 60% indicated that their participation with All Out was the first time they had ever been involved with LGBT issues or an LGBT-focused organization. And while many identified as lesbian, gay, bisexual, or transgender, the majority of All Out members are straight allies.
For more information about our impact, take a look at our Highlights page.
HOW IS ALL OUT STRUCTURED?
All Out is a combined effort of two nonprofit organizations - Purpose Foundation, a 501(c)(3) charity that focuses on education and changing culture, and Purpose Action, a 501(c)(4) advocacy organization that focuses on changing policy. All Out’s global team is led by co-founder Andre Banks and advised by both boards. Each organization has its own board of directors (listed below) who are responsible for its governance and oversight.
Purpose Foundation Board of Directors:
- John Barabino, entrepreneur and former executive of Google, DoubleClick, and Firefly
- Jeremy Heimans, Co-founder & CEO of Purpose, co-founder of Avaaz and co-founder of GetUp!
- Michael Evans, president of Moynihan Station Development Corporation and former chief of staff to the Lieutenant Governor of New York State
Purpose Foundation's organizational documents and annual reports on Form 990 can be found here.
Purpose Action Board of Directors:
- Rashad Robinson, executive director of ColorOfChange.org and former senior director of media programs at GLAAD
- Brett Solomon, executive director of Access, former campaigns director at Avaaz, former executive director of GetUp!
- Douglas Atkin, director of community at Airbnb, former chief community officer of Meetup, author The Culting of Brands
- Andre Banks, executive director of Purpose Foundation, former strategy director at Purpose and former deputy director of ColorOfChange.org
- Jeremy Heimans, Co-founder & CEO of Purpose, co-founder of Avaaz and co-founder of GetUp!
Purpose Action's organizational documents and annual reports on Form 990 can be found here.
All Out was launched with initial support from Purpose, a profit-with-purpose certified B-Corporation that uses an innovative model to pool some of the world's leading experts and practitioners in order to fund, launch and accelerate the growth of new social movement organizations. Through an ongoing partnership, All Out is able to utilize Purpose's staff of experts at cost and is the first organization to benefit from the Purpose Platform, a massive open-source technology project funded by Purpose that is bringing the tools and best practices of activism to socially minded organizations around the world.
WHEN I DONATE TO ALL OUT, WHERE DOES THE MONEY GO?
All Out is an independent movement that relies on donations from our members to grow and thrive. Donations go a long way because we maximize technology in order to work globally with very low overhead. We just need our website, basic equipment and a small, hard-working staff. All Out does not accept financial contributions from corporations or governments, so we are always accountable first to our membership.
Sometimes All Out raises money to directly support an urgent need of one of our partner organizations or to pay for specific expenses that help our campaigning partners such as campaign advertising, legal costs, or security.
Other times we raise money for All Out itself so we can continue to support our partners by running global campaigns. Approximately 85% of funds donated to All Out go directly into our campaigning work. The other 15% goes to important organizational needs like management, fundraising, legal advice, accounting support, and infrastructure – all of which are vital to keep us running.
In a last minute move, the Ukrainian parliament cancelled today's scheduled vote on legislation that would ban any Ukrainian citizen from speaking out favorably about gays or lesbians. Human rights defenders and many European officials condemned the proposed law for its potentially chilling effect on freedom of speech and expression for millions of Ukrainians - gay and straight. The move to shelve the bill today is seen as a critical victory for its opponents, leaving only a short window in September for it to be reconsidered before the dissolution of the sitting Parliament.